Reviewing and conceptualising customer-perceived value
نویسندگان
چکیده
منابع مشابه
Reviewing customer value literature: Comparing and contrasting customer values perspectives
Purpose: The paper provides a comprehensive and up-to-date literature review of customer value concepts and distinguishes complex customer value from the various perspectives. It structures the themes and dimensions between the various approaches along the customer value main lines in the literature. Design/methodology/approach: The paper reviews current literature and illustrates different typ...
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ژورنال
عنوان ژورنال: The Marketing Review
سال: 2012
ISSN: 1469-347X
DOI: 10.1362/146934712x13420906885395